Promoting your project or brand at expo events – useful tips from BT Production

Promovarea proiectului sau brandului la evenimente de tip expo – sfaturi utile de la BT Production

Attending trade show events is a great way to generate leads and raise awareness of your business. This means that the way you present your project or brand at such an event can have a huge impact on the product or services you offer, which is why it’s important to choose a reliable and experienced exhibition systems provider. 

Attending an exhibition is also a very effective way to interact and communicate directly with your target audience.

It is therefore essential to use professional exhibition systems service providers to ensure that your products or services are presented effectively. 

Tips for promoting at trade fair events

Here are the main things to bear in mind when deciding to attend a trade fair event:

  • Exhibition stand concept: first impressions are very important, so it is essential that your stand layout and signage is well done and represents your project or brand. It’s important to use the right exhibition systems for your business. There is a wide range of exhibition system services, so choose high quality ones, as the stand is the central and most visible element of your participation in a trade fair event.
  • Advertising materials: customers can be attracted by banners, roll-up systems, personalized gifts. Bear in mind that some exhibition stand service providers can also offer such solutions.
  • Objectives: set your participation objectives, make a list in order of importance and make sure all team members know about it
  • Research: research the type of event, offer and previous fairs to determine how you need to tailor your presentation. Once you have done your research, it will also be much easier for you to communicate your requirements to the exhibition systems service provider, thus optimizing your event attendance.

The importance of brand promotion

The purpose of brand promotion is to introduce your product or service to potential customers and show them why your brand is the best in the business.

Brand promotion is important for:

  • Creating an emotional connection
  • Delivering your message
  • Reminding loyal customers of how satisfied they are with your brand, thus driving them back to your offering

How have customer demands evolved in the previous year?

Over the past year, there has been a new paradigm shift in customer demands and experience across industries. Here are some of the most recent developments seen over the past year:

  • Focus on customer experience over product: the new trend is to differentiate the brand by offering a total customer experience beyond price and product. One more reason to choose an exhibition systems service provider that is tailored to your business, as well as providing a total and memorable experience.
  • Attention to security certifications: with the rise of cybercrime, customers are more likely to trust brands that combine privacy and security with valuable personalized service.
  • Sustainability: customers are now turning to companies that offer products that are as sustainable and environmentally friendly as possible.

Why are BT production services important? 

BT Production offers high-quality exhibition systems services, exhibition stand design and modular custom stand design tailored to the needs and concept of your products and services, and this is essential for your stand to attract as many potential customers as possible.

BT Production offers a full service: stand production, exhibition systems services, stand set-up and dismantling at the end of the event, as well as stand transport and storage, so not only will you be assured of high quality exhibition systems services, but you will know that your participation in the event will be as effective as possible because you will be able to focus your energy on providing a complete experience for your customers, which will lead to increased engagement.


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